Taking Stock of My Work

1. I found all the work we did on paraphrasing to be the most useful tool for my analysis because it gave me a good base to work from. Learning how to paraphrase made understanding the subject materials much easier so I knew what I was talking about!
2. I just started by picking three adds that I could connect in someway and then used the tools we learned to summarize and paraphrase each. I used my paraphrasing as a outline and added analysis to connect each ad to my thesis.
3. I don't know that changing any of my organization would have made the essay easier to understand. I did not sort the commercials chronologically, instead I tried to organize them based on shared themes or tactics.
4. I didn't really have specific evidence besides my analysis. I probably could have done more research, but I think the analysis stands pretty strong on it's own.
5. I feel really good about my paraphrasing of each ad, especially since I had some trouble with the concept when we were practicing in class.
6. I could have done more work on the transitions between the ads and conclusions. I was finding difficult not to sound too repetitive with my transitions and analysis.
7. I did not use visuals, but I did my best to vividly describe each commercial. I thinking adding the commercials to my paper would have just been redundant.
8. Having other opinions on my essay really helped me narrow down the list of things I needed to work on. Some things that I felt needed work were received well by other readers, and other things that I thought were strong enough were pointed out as needing work.
9. I would probably look more into factual evidence about the type of commercial I was analyzing, try and provide some out side support instead of just analysis.
10. I am happy with my analysis, it definitely made me focus more on each detail of the commercials. I actually had fun looking for themes and hints within each ad. I found that I noticed a lot more themes related to my life, and cultural references that I did not see the first several times I saw the ad. I can't say this made me want to go out and study more car ads though.
11. I can see myself using more paraphrasing and summarizing in the future to ensure that I know what it is I am talking about. I think that will help a lot with analyzing many things in the future.

Final Analysis Paper

What You Drive or What You Deserve?

What kind of car do you drive? Whether the question is directed at you or not, this tends to be a fairly frequent concern in today’s society. A person’s status or character may be redefined in your opinion when you see what they drive.  Imported Italian sports car? Wealthy CEO. Minivan? Family man. 1941 Ford Pickup? Retiree with a hobby. These are relatively common assumptions made today. So wouldn’t it also be reasonable to assume that a specific car is advertised to target a specific group of people? Yes that’s reasonable.  As a result of this conclusion it is easy to ignore the flashy Jaguar commercial if you don’t think you fit in that demographic, but watch more closely. You may find that the advertisers are more inclusive than you thought. Luxury or not, car commercials do their best not to discriminate their audience based on a mere matter of money, instead they focus on a very broad target group; anyone who can drive.

Our first ad, the Nissan 2015 Super Bowl commercial, titled "With Dad", follows the life of a man as a father. Throughout the commercial, the man is forced to live his life divided between his car racing career and his family back home. After his son is born, the man finds it harder and harder to continue with his career and he begins to feel regrets about missing so much of his son's life while he is away. Also shown are pieces of the son's life as he grows up watching his father on the television instead of having him at home. It ends with the father retiring from his racing career and coming home to his son. When the father comes home and goes to pick up his son in their new Nissan, there is an overwhelming feeling of relief. The son is not only glad to have his father home, but also that he is safe, and the man is obviously relieved that he will no longer be missing out on life with his son. The company is very clearly stating that they are about more than just a car, they are invested in the consumer's life and values.

                Nissan is very clearly trying to reach out to anyone with, or planning on having, a family. It speaks to the average car owner, not just as a family man (or woman) but as a regular human being. True, most people don’t have such an exciting or dangerous job as a racer, but everyone, at some point_, feels like they miss part of their lives because of other obligations. This message is emphasized by the cast of the commercial. Everyone shown is a regular person doing regular things, there are no celebrities telling the viewers they can appear just as successful by driving this car. In the background, there is a familiar, melancholy song playing that perfectly parallels the emotions of the characters and those that any parent would feel as they watch their child grow up.

The next example, the Kia Matrix commercial from the 2014 Super Bowl, is a little less direct with their message, and a little sillier. It shows an attractive couple who, as they leave a date, meet the character Morpheus from The Matrix. He offers the couple the chance to compare old luxuries and new. At first the couple are content with what they have, they just want their car so they can leave, and like most people they seem a little dubious about a taking advice from a peculiar stranger. However, once they are in the new Kia, they experience a new brand of luxury and quickly realize that what they had before was not nearly as amazing as what they could have.

Though the term “luxury” is normally associated with success, the ad still does it’s best to entice an audience of regular people. It is safe to say that most normal people won’t encounter Morpheus just on the street, or have a stranger offer them such an extreme gift, but on average most people experience something similar to the emotions hinted at in the ad. It is fairly common to feel flustered, or maybe even tricked when trying to make a big decision like buying a car. No matter how many questions are asked, the seller may have left something out, and the buyer may then feel like they haven’t gotten what they really wanted. This commercial plays on that fear, it suggests that the audience has been deceived, and whether they were content in the past, they can only be dissatisfied now that they have been exposed to the truth. Regardless of finances, it is not unusual for people to want to feel good about themselves and their possessions, to want to treat themselves to a least some luxury in their lives.

Lastly, in looking at Matthew McConaughey’s 2014 commercial “Intro” for the Lincoln MKC, we again see the theme of self-satisfaction. While driving his Lincoln MKC, McConaughey talks about reflecting on life, knowing where you came from. He drives through a city at night. To no one in particular, he talks about "going back" and knowing where you came from. He mentions that some people think you shouldn't reflect on life, that that doesn't get you anywhere, but he disagrees. Looking back provides you with insight into who you are and by extension what you want. The whole commercial is about the viewer as an individual.

                Unlike the other two, this ad shows only a celebrity face, but that of a well-known actor that many people admire. Like the other two ads, though, the message is still for any viewer who can drive. The whole commercial talks about the person in the driver’s seat, never are the features or benefits of thee car directly mentioned. It is only suggested this car is great because a great person is driving it. It also suggests that that greatness is achieved not through heroic action or fame, it is reached through being your own person and living your life without regret. Similarly to the first commercial, Lincoln is trying to show the viewer that they care more about the individual’s values than about how great the car is. The commercial makes a very personal statement about and individual's life and values, showing this car is not about how much money you make, but what you want in life. It suggests that it’s not the car that makes the person great, but that the driver deserves something as great as they are, merely because they are their own person.

                Though the commercials may vary in themes or tactics, the main points they make are all the same. It’s not about the money, it’s not about the status, it’s about you being who you are and having what you deserve. What could be a more universal message than that? It will always be easy for people to judge others based on their possessions, or to categorize themselves into social groups because of how they appear. But, the fact that these car commercials have been advertising is not that we are separated, but that everyone has similar values, so everyone deserves these cars

Analysis Paper, Revised Draft

What You Drive or What You Deserve?

What kind of car do you drive? Whether the question is directed at you or not, this tends to be a fairly frequent concern in today’s society. A person’s status or character may be redefined in your opinion when you see what they drive.  Imported Italian sports car? Wealthy CEO. Minivan? Family man. 1941 Ford Pickup? Retiree with a hobby. These are relatively common assumptions made today. So wouldn’t it also be reasonable to assume that a specific car is advertised to target a specific group of people? Yes that’s reasonable.  As a result of this conclusion it is easy to ignore the Jaguar commercial if you don’t think you fit in that demographic, but watch more closely. You may find that the advertisers are more inclusive than you thought. Luxury or not, car commercials do their best not to discriminate their audience based on a mere matter of money, instead they focus on a very broad target group; anyone who can drive.

Our first ad, the Nissan 2015 Super Bowl commercial, titled "With Dad", follows the life of a man as a father. Throughout the commercial, the man is forced to live his life divided between his car racing career and his family back home. After his son is born, the man finds it harder and harder to continue with his career and he begins to feel regrets about missing so much of his son's life while he is away. Also shown are pieces of the son's life as he grows up watching his father on the television instead of having him at home. It ends with the father retiring from his racing career and coming home to his son. When the father comes home and goes to pick up his son in their new Nissan, there is an overwhelming feeling of relief. The son is not only glad to have his father home, but also that he is safe, and the man is obviously relieved that he will no longer be missing out on life with his son. The company is very clearly stating that they are about more than just a car, they are invested in the consumer's life and values.

                Nissan is very clearly trying to reach out to anyone with, or planning on having, a family. It speaks to the average car owner, not just as a family man (or woman) but as a regular human being. True, most people don’t have such an exciting or dangerous job as a racer, but everyone, at some point_, feels like they miss part of their lives because of other obligations. This message is emphasized by the cast of the commercial. Everyone shown is a regular person doing regular things, there are no celebrities telling the viewers they can appear just as successful by driving this car. In the background, there is a familiar, melancholy song playing that perfectly parallels the emotions of the characters and those that any parent would feel as they watch their child grow up.

The next example, the Kia Matrix commercial from the 2014 Super Bowl, is a little less direct with their message, and a little sillier. It shows an attractive couple who, as they leave a date, meet the character Morpheus from The Matrix. He offers the couple the chance to compare old luxuries and new. At first the couple are content with what they have, they just want their car so they can leave, and like most people they seem a little dubious about a taking advice from a peculiar stranger. However, once they are in the new Kia, they experience a new brand of luxury and quickly realize that what they had before was not nearly as amazing as what they could have.

Though the term “luxury” is normally associated with success, the ad still does it’s best to entice an audience of regular people. It is safe to say that most normal people won’t encounter Morpheus just on the street, or have a stranger offer them such an extreme gift, but on average most people experience something similar to the emotions hinted at in the ad. It is fairly common to feel flustered, or maybe even tricked when trying to make a big decision like buying a car. No matter how many questions are asked, the seller may have left something out, and the buyer may then feel like they haven’t gotten what they really wanted. This commercial plays on that fear, it suggests that the audience has been deceived, and whether they were content in the past, they can only be dissatisfied now that they have been exposed to the truth. Regardless of finances, it is not unusual for people to want to feel good about themselves and their possessions, to want to treat themselves to a least some luxury in their lives.

Lastly, in looking at Matthew McConaughey’s 2014 commercial “Intro” for the Lincoln MKC, we again see the theme of self-satisfaction. While driving his Lincoln MKC, McConaughey talks about reflecting on life, knowing where you came from. He drives through a city at night. To no one in particular, he talks about "going back" and knowing where you came from. He mentions that some people think you shouldn't reflect on life, that that doesn't get you anywhere, but he disagrees. Looking back provides you with insight into who you are and by extension what you want. The whole commercial is about the viewer as an individual.

                Unlike the other two, this ad shows only a celebrity face, but that of a well-known actor that many people admire. Like the other two ads, though, the message is still for any viewer who can drive. The whole commercial talks about the person in the driver’s seat, never are the features or benefits of thee car directly mentioned. It is only suggested this car is great because a great person is driving it. It also suggests that that greatness is achieved not through heroic action or fame, it is reached through being your own person and living your life without regret. Similarly to the first commercial, Lincoln is trying to show the viewer that they care more about the individual’s values than about how great the car is. The commercial makes a very personal statement about and individual's life and values, showing this car is not about how much money you make, but what you want in life. It suggests that it’s not the car that makes the person great, but that the driver deserves something as great as they are, merely because they are their own person.

                Though the commercials may vary in themes or tactics, the main points they make are all the same. It’s not about the money, it’s not about the status, it’s about you being who you are and having what you deserve. What could be a more universal message than that? It will always be easy for people to judge others based on their possessions, to categorize themselves into social groups because of how they appear. But, the fact that these car commercials have been advertising is not that we are separated, but that everyone has similar values, so everyone deserves these cars.

Rough Draft of Analysis Paper

 Very rough draft with no intro or conclusion:

In the first ad, the Nissan 2015 Super Bowl commercial, titled "With Dad", follows the life of a man as a father. Throughout the commercial, the man is forced to live his life divided between his car racing career and his family back home. After his son is born, the man finds it harder and harder to continue with his career and he begins to feel regrets about missing so much of his son's life while he is away racing. Also shown are pieces of the son's life as he grows up watching his father on the television instead of having him at home. It ends with the father retire from his racing career and coming home to his son. When the father comes home and goes to pick up his son in their new Nissan, there is an overwhelming feeling of relief. The son is not only glad to have his father home, but also that he is safe, and the man is obviously relieved that he will no longer be missing out on life with his son. The company is very clearly stating that they are about more than just a car, they are invested in the consumer's life and values.

                Nissan is very clearly trying to reach out to anyone with, or planning on having, a family. It speaks to the average car owner, not just as a family man (or woman) but as a regular human being. True, most people don’t have such an exciting or dangerous job as a racer, but everyone, at some point, feels like they miss part of their lives because of other obligations. This message is emphasized by the cast of the commercial. Everyone shown is a regular person doing regular things, there are no celebrities telling the viewers they can appear just as successful by driving this car. In the background, there is a familiar, melancholy song playing that perfectly parallels the emotions of the characters and those that any parent would feel as they watch their child grow up.

The next example, the Kia Matrix commercial from the 2014 Super Bowl, is a little less direct with their message, and a little sillier. It shows an attractive couple who, as they leave a date, meet the character Morpheus from The Matrix. He offers the couple the chance to old luxuries and new. At first the couple are content with what they have, they just want their car so they can leave, and like most people they seem a little dubious about a taking advice from a peculiar stranger. However, once they are in the new Kia, they experience a new brand of luxury and quickly realize that what they had before was not nearly as amazing as what they could have.

Though the term “luxury” is normally associated with success, the ad still does it’s best to entice an audience of regular people. True most people won’t encounter Morpheus just on the street, or have a stranger offer them such an extreme gift, but on average most people experience something similar to the emotions hinted at in the ad. It is fairly common to feel flustered, or maybe even tricked when trying to make a big decision like buying a care. No matter how many questions are asked, the seller may have left something out, and the buyer may then feel like they haven’t gotten what they really wanted. This commercial plays on that fear, it suggests that the audience has been deceived, and whether they were content in the past, they can only be dissatisfied now that they have been exposed to the truth. It is not unusual for people to want to feel good about themselves and their possessions, to want to treat themselves to a least some luxury in their lives.

Lastly, in Matthew McConaughey’s 2014 commercial “Intro” for the Lincoln MKC, we again see the theme of self-satisfaction. While driving his Lincoln MKC, McConaughey talks about reflecting on life, knowing where you came from. He drives through a city at night. To no one in particular, he talks about "going back" and knowing where you came from. He mentions that some people think you shouldn't reflect on life, that that doesn't get you anywhere, but he disagrees. Looking back provides you with insight into who you are and by extension what you want. The whole commercial is about the viewer as an individual.

Unlike the other two, this ad shows only a celebrity face, but that of a well-known actor that many people admire. Like the other two ads, though, the message is still for any viewer who can drive. The whole commercial talks about the person in the driver’s seat, never are the features or benefits of thee car directly mentioned. It is only suggested this car is great because a great person is driving it. It also suggests that that greatness is achieved not through heroic action or fame, it is reached through being your own person and living your life without regret. Similarly to the first commercial, Lincoln is trying to show the viewer that they care more about the individual’s values than about how great the car is. The commercial makes a very personal statement about and individual's life and values, showing this car is not about how much money you make, but what you want in life. It suggests that it’s not the car that makes the person great, but that the driver deserves something as great as they are, merely because they are their own person.

How did working in small groups prepare me for paper #3?

  It was nice to see what other people considered important in the analysis of their commercials. Even though it wasn’t all directed at one ad, seeing the different viewpoints is a nice sounding board for how to examine an ad and what to consider important. It was also helpful to be able to argue with group members, or have to explain what you see in the ad just because it acted as a trial run for my ability to describe my personal analysis, which will be useful in writing the description for my paper. I also find things to become clearer when I am able to debate subject with other people, and now I have a general idea about how easy my analysis skills are to understand to other people and not just myself, since I obviously know what I mean. I also liked having other people there to clarify the analysis process to me when I got confused.  

Quoting, Paraphrasing, Summarizing

How in the World Do You Get  a Skunk Out of a Bottle? By Robert J. Connors

Summary:
Connors describes his encounter with a skunk trapped in a jar, explaining that the animal's safety was his responsibility because calling the police or Fish and Game would only do more harm than good.


Paraphrased portion:
Connors observed how throwing a rock at the jar would just do more harm than good. If he could manage to find a rock heavy enough to break the glass, Connors would not have been able to throw it accurately. Even if that weren't a factor, broken glass would most likely get in the skunk's eyes, or slash it's face. Also, should the jar break it would only leave the skunk with a jagged glass collar, that would inevitably kill the animal anyway.

Quotation:
After the initial encounter with the skunk, Connors took stock of the animal's situation, stating "By know I realize the skunk was my responsibility. The police would probably kill him in order to save him. Getting someone from Fish and Game would take hours. I am here, now"(157).

Advertisements R Us by Melissa Rubin

1.  Rubin describes the ad as appealing to some stereo typical values of the 1950's. She explained that the ad depicts certain social groups as a desirable part of a society, for example there are many working blue and white collar workers as well as military servicemen to suggest that the perfect society is hardworking and worth defending. There are a few women and no people of color, suggesting that the Coca-Cola company did not see either of those groups as being part of a perfect society. I agree with how she describes the company's tactics, but I don't necessarily I think such tactics would be effective, especially in today's society

2. Rubin talks about how the characters dress, as well as the racial and sexist inequality within the group of people depicted. She also mentioned how the ad may itself have been outdated when it was produced because it played on war time qualities but were coming to close. I think this historical evidence strongly supports her essay and makes it more believable.

3. A question that I would have would be how would this ad positively or negatively effect a younger population who is not yet fully entered into this "perfect society". Also, is this a depiction of what society considers perfect, or what it should consider to be right according to the company?

4. This Audi Q7 ad plays on the generalization that people today have a very adventurous spirit as well as the entitled feeling of freedom. This ad is much more focused on the singular person whereas the Coca-Cola ad focused on a society. This ad applies to the more basic, animistic natures of humans but at the same time is not specific to any racial or sexual group, it encompasses all people.

5. This ad focuses on today's social need for simplicity. People today always feel like their lives are over complicated in that they have no time for themselves. Again like the last ad, it is very self oriented and has no specific group of people targeted. It displays how today's society has become very cut off from one from one another. It also gives people a sense of importance, showing that their lives are so full of things that only they can accomplish.