Advertisements R Us by Melissa Rubin

1.  Rubin describes the ad as appealing to some stereo typical values of the 1950's. She explained that the ad depicts certain social groups as a desirable part of a society, for example there are many working blue and white collar workers as well as military servicemen to suggest that the perfect society is hardworking and worth defending. There are a few women and no people of color, suggesting that the Coca-Cola company did not see either of those groups as being part of a perfect society. I agree with how she describes the company's tactics, but I don't necessarily I think such tactics would be effective, especially in today's society

2. Rubin talks about how the characters dress, as well as the racial and sexist inequality within the group of people depicted. She also mentioned how the ad may itself have been outdated when it was produced because it played on war time qualities but were coming to close. I think this historical evidence strongly supports her essay and makes it more believable.

3. A question that I would have would be how would this ad positively or negatively effect a younger population who is not yet fully entered into this "perfect society". Also, is this a depiction of what society considers perfect, or what it should consider to be right according to the company?

4. This Audi Q7 ad plays on the generalization that people today have a very adventurous spirit as well as the entitled feeling of freedom. This ad is much more focused on the singular person whereas the Coca-Cola ad focused on a society. This ad applies to the more basic, animistic natures of humans but at the same time is not specific to any racial or sexual group, it encompasses all people.

5. This ad focuses on today's social need for simplicity. People today always feel like their lives are over complicated in that they have no time for themselves. Again like the last ad, it is very self oriented and has no specific group of people targeted. It displays how today's society has become very cut off from one from one another. It also gives people a sense of importance, showing that their lives are so full of things that only they can accomplish.